The Hottest Trend in the market today is the new Electronic Gift Cards.  As paper certificates are replaced by EGCs, more companies are not only taking advantage of the revenue generated by them, but are finding a way to advertise their companies' names in very positive ways.

Nothing symbolizes New York like Bloomingdale's and a yellow taxi cab.  That's why Bloomingdale's launched the Yellow Taxi "59th & Lex" gift card.  Not only did tourists flock to receive this, but it was very popular with local "New Yawkers."

On the other side of the map, with the launch the gift card program for the Kahala Mandarin Oriental Hotel,  and the loyalty program for Times Supermarkets.

Cards can be customized with any logo or image you want to display to the consumer.  As you read further along you will see a wide variety of card styles.