To increase traffic in their stores, Macy's teamed up with a few of their top brands to offer a co-branded gift card/discount card.  Macy's worked with:

• Polo/Ralph Lauren

• Tommy Hilfiger

• Calvin Klein

• Nine West

• Guess?

• Perry Ellis

These cards were sent out to customers who have been "Missing In Action."  Individuals would receive $5.00 off the purchase of products from the brand featured on the card.